Here’s how to review and optimize your engagement strategy to connect better with your audience and boost your ticket sales:

 

 

Step 1: Analyze Audience Insights

• Go to Instagram Insights (via the Professional Dashboard).

• Check:

• Follower Activity: Identify the days and times when your audience is most active.

• Demographics: Know their age, gender, and location to adjust content tone and timing.

 

Step 2: Content Strategy for Engagement

 

A. Hook Them Quickly

• Start your reels with an eye-catching moment or text to stop the scroll.

• Examples: A jaw-dropping aerial move, striking visuals, or an intriguing question like, “Have you ever seen THIS on a pole?”

 

B. Add Value

• Share behind-the-scenes clips, event tips, or performer highlights.

• Example: A reel showing “5 Things You’ll Love About Aerial Open Mic Night.”

 

C. Be Relatable and Fun

• Use humor, audience polls, or trending audio to connect with followers.

• Example: A fun reel like “What people think aerialists do vs. what we actually do.”

 

Step 3: Maximize Engagement Techniques

1. Call-to-Action (CTA):

• Encourage likes, comments, shares, or saves with clear CTAs.

• Examples:

• “Double-tap if this move blew your mind!”

• “Tag your bestie and plan a night out!”

• “Save this post and grab your tickets!”

2. Engage With Comments:

• Respond to every comment promptly to build rapport.

• Use playful or inviting language like, “We can’t wait to see you there!”

3. Use Relevant Hashtags:

• Combine niche, local, and general hashtags (e.g., #DFWEvents, #AerialDance, #PoleCommunity, #OpenMicNight).

4. Collab and Share:

• Collaborate with performers and local influencers to extend reach.

• Ask performers to repost reels or share stories with the event link.

 

Step 4: Boost Visibility

• Stories: Share sneak peeks, countdowns, or ticket links. Use interactive features like polls or “Ask Me Anything.”

• Paid Promotion: Boost your top-performing reel to a targeted local audience to drive ticket sales.

• Cross-Post: Share reels on Facebook or other platforms to reach more people.

 

Step 5: Consistency & Experimentation

• Post consistently—at least 4-5 reels per week leading up to the show.

• Test different types of content: performances, testimonials, and audience engagement reels.